{"id":160,"date":"2018-09-12T18:58:26","date_gmt":"2018-09-12T18:58:26","guid":{"rendered":"http:\/\/seboshop.co.uk\/blog\/?p=160"},"modified":"2025-05-23T14:38:30","modified_gmt":"2025-05-23T14:38:30","slug":"sebo-x7-excel-john-lewis","status":"publish","type":"post","link":"https:\/\/seboshop.co.uk\/blog\/sebo-x7-excel-john-lewis\/","title":{"rendered":"The Sebo X7 Excel – Can You Only Buy Them in John Lewis?"},"content":{"rendered":"

The Sebo X7 Excel vacuum cleaner is exclusive<\/em> to John Lewis, but does the engineering differ and can you buy it elsewhere cheaper, get a longer guarantee or better value for money?<\/p>\n

This article is about the White X7 Excel. Our article on the navy blue X7 Excel Plus is here: Sebo X7 Excel Plus from John Lewis \u2013 Is There a Better Deal?<\/a> Also, here is another useful article on this subject: Sebo X7 Extra and the John Lewis X7 Excel Plus Compared<\/a><\/p>\n

First and foremost, all Sebo X7 vacuum cleaners are ostensibly identical in the basic specification. That is to say they all have similar or identical body parts, motor, tool fittings, wand handles, switches etc. All that differs is the colour of the body and trims, the extras offered with the machine and in the case of the black Pet Boost model, it has an extra Boost button.<\/p>\n

There is no extra magic or complicated sorcery involved in “exclusive special editions” like the Sebo X7 Excel. They don\u2019t secretly have more powerful motors, better engineering or anything extra that you cannot otherwise obtain.<\/p>\n

The reason department stores approach manufacturers of appliances and ask them to make an “exclusive” line for them such as the Sebo X7 Excel is in order that nobody is able to make a like-for-like comparison with other appliances at other retailers. This allows them to offer things like a \u201cprice match promise\u201d.<\/p>\n

\"Sebo<\/p>\n

If nobody else sells the identical machine in all respects you don\u2019t need to price match anybody. All you need to do is give a wry smile and say, \u201cAh, but that machine is not exactly the same as ours, let me explain why…………\u201d<\/em><\/p>\n

This is marketing from the 1970s large department store retail playbook, and you don\u2019t see that much of it nowadays as people are wise to it. But some of the old school retailers from the era of Captain Peacock<\/em> in Are You Being Served<\/em> still believe this stuff works.<\/p>\n

We\u2019ve made a video explaining the difference between the white Sebo X7 we sell and the version sold by John Lewis \u2014 showing you how to save money or get better value.<\/p>\n